Today the iPad Air is launched in the UK - it’s thinner, it’s lighter, it’s faster… . It’s also no longer revolutionary, everyone’s making tablets in one form or another. So how do you create a commercial to grab our attention and to make us put it at the top of our Christmas list? Read more...

Somehow we all managed to miss Breaking Bad here at Edison Red, so yesterday I bought the first three seasons after seeing them on special offer. My wife and I sat down and began to watch, 5 minutes in and it was already proving to live up to the nail biting hype. Read more...

At Edison Red, we see hundreds of presentations over the course of a year. The audiences can vary in size from four to four thousand and the topics can range from global product launches to office stationery spends. Many of them will be easily forgotten, doing the opposite of what was intended. Read more...