ipad air & the perfect analogy

Today the iPad Air is launched in the UK - it’s thinner, it’s lighter, it’s faster… . It’s also no longer revolutionary, everyone’s making tablets in one form or another. So how do you create a commercial to grab our attention and to make us put it at the top of our Christmas list? Read more...

sell me a good story

Whether it's selecting a holiday destination, a film to download or the latest 'must have' smart phone, a well crafted story behind a product or service plays an essential role in influencing our decision making. Read more...

breaking bad & better presentations

Somehow we all managed to miss Breaking Bad here at Edison Red, so yesterday I bought the first three seasons after seeing them on special offer. My wife and I sat down and began to watch, 5 minutes in and it was already proving to live up to the nail biting hype. Read more...