sell me a good story

Whether it's selecting a holiday destination, a film to download or the latest 'must have' smart phone, a well crafted story behind a product or service plays an essential role in influencing our decision making. Read more...

breaking bad & better presentations

Somehow we all managed to miss Breaking Bad here at Edison Red, so yesterday I bought the first three seasons after seeing them on special offer. My wife and I sat down and began to watch, 5 minutes in and it was already proving to live up to the nail biting hype. Read more...

4 story points for presentations

At Edison Red, we see hundreds of presentations over the course of a year. The audiences can vary in size from four to four thousand and the topics can range from global product launches to office stationery spends. Many of them will be easily forgotten, doing the opposite of what was intended. Read more...