a very apple christmas tale

Apple's latest ad campaign featuring a Christmas story not only reminds us of their genius as storytellers - it also works off a very simple premise we can all employ when forming our presentations. Read more...

ipad air & the perfect analogy

Today the iPad Air is launched in the UK - it’s thinner, it’s lighter, it’s faster… . It’s also no longer revolutionary, everyone’s making tablets in one form or another. So how do you create a commercial to grab our attention and to make us put it at the top of our Christmas list? Read more...

sell me a good story

Whether it's selecting a holiday destination, a film to download or the latest 'must have' smart phone, a well crafted story behind a product or service plays an essential role in influencing our decision making. Read more...