When you think of presentations given by the banking industry, I imagine many of you will think of data, charts, currencies, and a lot of small print. In our experience you wouldn't be far wrong - a huge amount of information squeezed into a blank rectangle. They are often perfect at sending us into daydreams of our next holiday, what’s for lunch or why our fingernails grow so fast.
So we were all blown away by the latest advertising campaign for Lloyds Bank entitled 'For the moments that matter'. This is a clever example of powerful storytelling using a voiceover with imaginative slides.
The campaign presents 3 simple slide design tips that anyone can incorporate into their next slide presentation – whatever the topic:
1. Consistent visual style
If you are using stock images and you want to make them your own, give them a strong visual style. Lloyds have added shadow, borders and placed them on similar textured backgrounds. Although very different images in colour, size and tone, they all share a common style.
2. Movement and flow
The speed and variation at which you move from slide to slide is crucial to build tension and pace. It's very easy to fall into a rhythmic pattern of equal length for each slide. The Lloyds ads do this extremely well. As an audience we are given time to absorb one image then given a series of images in split second succession. It's an effective device worth copying.
3. DON’T do clichés
How many times have you seen a hastily grabbed Google images of two hands shaking to represent 'partnership', a padlock to for 'security' or that perfectly formed group shot of every age, ethnicity and size to show us 'Teamwork'.
In the Lloyd's 'Filling Station' version, ascending sugar cubes on a café table represent a business plan. In 'Moving Out', Gran’s political views are represented by an isolated section of the British Isles on a jigsaw.
So when you come to put together your next set of slides, it may be worth considering ditching your first idea and thinking a little more left field.
Image credit: Flickr