field of dreams

Within the first ninety seconds of this short video clip James Earl Jones uses three simple yet playful analogies.
These make listening to him speak far more interesting, enjoyable and colourful.
We get to visualize his words as well as hear them.
Analogy is an extremely powerful tool in presentations when used well.

Good analogies can simplifying an idea, bringing it to life and allowing our audience to use their imagination.

They add considerable depth and impact to an important speech.

Remember the old saying ‘a picture paints a thousand words’; well here are just a few pictures James Earl Jones paints for us:

‘They’ll arrive at your door, as innocent as children, longing for the past’

‘It’ll be as if they dipped themselves in magic waters’

‘The memories will be so thick they’ll have to brush them away from their faces’

The power of the pause has been exhaustively documented over recent years and that’s because it works - as you can see in this short video clip.  We work extensively on pausing with delegates on our presentation courses. The pause allows the listener to absorb and digest what the speaker has just said while it gives its preceding words emphasis and gravitas and allows us to curiously anticipate what’s coming next. It conveys the impression of control, authority and even a sense of the wisdom as we feel the speaker is carefully choosing his next words. A carefully positioned pause can add immense significance and credibility to any speech. 

‘People will come’

That’s his message, ‘people will come’, and so James Earl Jones repeats his message several times in this short 2 ½ minute video. Whilst he says many other things during this short speech he underpins everything with his simple yet persistent and powerful reminder that ‘people will come’.

If it’s important it has to be repeated. Any good marketer will tell you that people have to hear the same thing over and over again before they get it.

Don’t be afraid to repeat your key message, in fact go out of your way to ensure that you do.

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