tell great stories

Tell Great StoriesStories enable us to imagine the future. Our lives are bombarded with story - be it through literature, films or simply gossip. Stories drive our very existence.

A presentation is no different, it should contain stories - it’s the stories that make our messages stick.

"If history were taught in the form of stories, it would never be forgotten"
- Rudyard Kipling

Since the earliest of times we have coated our experiences in emotion and asked ourselves this question – "Will it hurt me, or will it help me?". When we listen to colleagues and clients pitch that next big idea, we are still asking the question. Our response is based upon how we FEEL & if we are not feeling we are not connecting.

Stories have a beginning, middle and end - the journey from 'what was' to 'what is'. Think of great films - the protagonist is never the same at the end of the film as they were at the beginning. They are fundamentally changed and often better equipped to deal with their lives - kinder, more resilient, wiser, and stronger. Your presentation must take us on a similar journey, whether it's the latest company accounts or the health and safety talk to new recruits. How have we changed at the end?

Weaving story structure into a presentation

Below is a simple 4-point structure that will help you map out your story and plan your journey from 'what was' to 'what is'.

- The Status Quo – what is the situation now or before the story begins?
- The Better Way – what could it look like?
- The Conflict – what’s going to prevent that better way?
- Resolving Conflict – how do we arrive at a better way?

Storytellers on TED Talks

TED talks are full of inspiring storytellers and stories that reall make us feel. Below are three of our favourites:

NEXT: 'create an elevator pitch'

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